Registration Panel
Ethnography in International Business: Learning from the Field
Event Serial-1730617
Website https://www.aib.world/event/aib-sig-webinar-ethnography-and-learning-from-the-field/
Contact Person- conference coordinator
Event enquiries email address- roberta.aguzzoli@durham.ac.uk
Deadline for abstracts/proposals: 2026-11-01
Organized by: aib
Venue: Cambridge, UK
About Event
In this webinar AIB Fellow Mary Yoko Brannen will draw upon her recent book, Ethnography in International Business: Learning from the Field (Cambridge University Press, 2025), with discussions intended to take participants from the preliminary steps of matching research questions with appropriate ethnographic research design, to theory development, and provide pointers on writing it up.
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